# Business Context Brief

> Completed during Step 0 (Business Research) before any stakeholder interviews.
> Sources: company website, public filings, review sites, third-party case studies.

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## Company Overview

| Field | Value |
|---|---|
| Company name | |
| Website | |
| Business type | `saas-b2b` / `ecommerce` / `hybrid` |
| Founded | |
| Headquarters | |
| Headcount (approx.) | |
| Revenue (if public) | |
| Stage | Startup / Growth / Scale / Enterprise |

---

## Business Model

**How the company makes money:**
> Describe the revenue model in 2–3 sentences.

**Pricing structure:**
> Document pricing tiers, per-unit costs, commission rates, billing frequencies. This directly informs the Subscription Plan or Channel dimension.

| Plan / Tier | Price | Billing | Key constraint | Commission? |
|---|---|---|---|---|
| | | | | |

**Revenue streams:**
- [ ] Subscription / SaaS fees
- [ ] Transaction / booking commission
- [ ] Usage-based billing
- [ ] Marketplace / platform fees
- [ ] Advertising revenue
- [ ] Professional services
- [ ] Other: ___

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## Product / Service Catalogue

**What they sell:**
> Describe the product or service offering and how it is structured (modules, SKUs, brands, etc.)

**Key product entities identified (→ dimension candidates):**
- Products / SKUs:
- Brands:
- Plans / tiers:
- Features / modules:
- Other:

**Catalogue scale:**
| Entity | Approx. count | Source |
|---|---|---|
| | | |

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## Channel Mix

> Channels are one of the most important conformed dimensions. Document all channels visible from public sources.

| Channel | Type | Notes |
|---|---|---|
| | `marketplace / OTA / DTC / retail / wholesale / direct-sales` | |

**Channel-specific constraints:**
- Customer identity available? (No for Amazon/Airbnb marketplace orders)
- Fee / commission structure per channel:
- Fulfillment model per channel (FBA, 3PL, self-fulfilled, SaaS delivery):

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## Customer Segments

| Segment | Description | Approx. share |
|---|---|---|
| | | |

**Customer identity constraints:**
> Note any channels where customer PII is unavailable (e.g., Amazon anonymises buyers).

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## Tech Stack (from public sources)

| System type | Tool identified | Confidence | Source |
|---|---|---|---|
| ERP | | | |
| CRM | | | |
| E-commerce platform | | | |
| Marketing / Ads | | | |
| Payment processor | | | |
| Data warehouse / BI | | | |
| Other | | | |

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## Scale Indicators

| Metric | Value | Source |
|---|---|---|
| Active customers / accounts | | |
| Products / SKUs / listings | | |
| Monthly transactions / bookings | | |
| Countries / markets | | |

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## Brand Structure

- [ ] Single brand
- [ ] Multi-brand (list brands below)

| Brand | Positioning | Channels | Notes |
|---|---|---|---|
| | | | |

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## Preliminary Dimension Candidates

> Populated from research, before interviews. To be validated and extended during interviews.

| Dimension | Source of evidence | Priority |
|---|---|---|
| Date | Universal | High |
| | | |

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## Preliminary Fact Table Candidates

> Business processes visible from public sources.

| Business process | Evidence | Candidate fact type |
|---|---|---|
| | | `transaction / snapshot / accumulating` |

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## Open Questions for Interviews

> Things research could not answer — bring these into stakeholder sessions.

1.
2.
3.

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## Research sources

| URL / Source | Date accessed | Key insight extracted |
|---|---|---|
| | | |